Marketing vocabulary
a brand
A type of product made by a particular company.What brand of soap do you usually buy?
launch
To introduce a new product, with advertising and publicity.We plan to launch the new product next month.
a consumer
A person who buys goods or services.The rise in transport cost will mean higher prices for the consumer.
an end-user
The person who buys and uses a product, as opposed to someone who buys then sells the products.The new software makes the system easier for the end-user.
market research
The collecting and processing of information about customers – how they feel about a product and why they will or will not use a product or service.Market research shows that there is demand for another large supermarket in the area.
public relations
Creating and maintaining a good image with your customers and the public.After the recent scandal, the company has started a new advertising campaign to help improve public relations.
