Marketing vocabulary

Marketing vocabulary

 

a brand

A type of product made by a particular company.
What brand of soap do you usually buy?

launch

To introduce a new product, with advertising and publicity.
We plan to launch the new product next month.

 

a consumer

A person who buys goods or services.
The rise in transport cost will mean higher prices for the consumer.

 

an end-user

The person who buys and uses a product, as opposed to someone who buys then sells the products.
The new software makes the system easier for the end-user.

 

market research

The collecting and processing of information about customers – how they feel about a product and why they will or will not use a product or service.
Market research shows that there is demand for another large supermarket in the area.

 

public relations

Creating and maintaining a good image with your customers and the public.
After the recent scandal, the company has started a new advertising campaign to help improve public relations.